In 2009 the NFL launched A Crucial Catch, a program that was designed to increase awareness and to promote early detection in conjunction with the American Cancer Society. Each October the fields are decked out in pink and ribbons, the players wear pink gloves, towels and cleats that are later auctioned off and proceeds donated to the ACS.
In 2010 Panini and Topps both created special cards to show their support and have since followed up with additional sets in 2011 and 2012 even including autographs and relics. Earlier this year Panini included their cards in the special National VIP packs, they will continue the product in special promotional packs next month, expected to be part of the Black Friday promotion. Some of the cards that will be included in the promotion have been posted up for preview on their blog.
What is cool is that the relics used for the set come from actual game-used footballs that were used in 4 games played in October 2011 and Panini includes a picture of the specific football along with a short write up about the game on the back of the card. Some of the cards will also include autographs. There are rookies included in the release but they signed on manufactured patches.